Crystorama Presents Retailer of the Year Award

Horton’s Home Lighting of Illinois was recognized today during the Dallas International Lighting Market as the winner of Crystorama’s annual Retailer of the Year Award based on the company’s success in retail merchandising and sales.

“The key to our success is the way that the Horton’s team works together toward a common goal,” said John Rot, president of Horton’s. “Our administrative and warehouse associates provide the structural foundation for our success while our management and sales teams provide merchandising and customer service at levels that set us apart.”

The Illinois-based retailer has three locations in Chicago, LaGrange, and Orland Park. Crystorama selected Horton’s for the award based on its active promotion of the Crystorama brand and accompanying sales growth.

“John and the team at Horton’s reflect all of the qualities that we champion through our Retailer of the Year Award,” said Brad Kleinberg, president of the Westbury, N.Y.-based Crystorama. “They have shown resilience and perseverance through tough economic times and came out in top as a go-to source for lighting in the Chicago area.”

Horton’s traces its roots to 1896 when the company was founded as an electrical contracting business by Richard Horton. The company has evolved over the years to include an Ace Hardware Store and showrooms that feature home furnishings and decorative accessories. The company created the H Foundation in 2001 and has raised $4.5 million for cancer research.

“At Horton’s we’ve always focused on the builder/designer/new home construction market as well as on the retail customer,” Rot said. “As a result, during the recent economic downturn, we were well positioned to serve consumers who were redecorating existing homes. Today, we’ve invested back into marketing including a frequent buyer program, newsletter and e-blasts to stay top-of-mind for all of our customers’ lighting needs.”

Dallas Market runs through June 23, 2013 and visitors are invited to visit the Crystorama showroom located in the Dallas Market Center, 2100 Stemmons Freeway, Suite 3503, Dallas, Texas. For more information, contact info@crystorama.com.

About Crystorama

For more than 50 years, Crystorama has been a leader in the lighting industry, recognized for distinctive lighting creations that are exceptional in quality, design and craftsmanship. Drawing upon its depth of knowledge and expertise and inspired by fashion and art, Crystorama continues to innovate with modern shapes, materials and colors.

Crystorama chandeliers are featured in such prestigious institutions as the U.S. Supreme Court, Constitution Hall and the Palace Theatre, as well as hotels, resorts and homes that range from urban lofts and country estates to suburban neighborhoods. The family owned business is headquartered in Westbury, N.Y., and serves retailers and contract distributors nationwide. On the web at www.crystorama.com.